Ago | Signature
Ago needed a new email signature to use for the holidays. I was tasked with taking the existing signature and creating a new fresh version. It needed to be versatile so it could be used before Christmas, closer to Christmas and after New Years. The end result was three variations of the same signature. I was able to use Illustrator CC to create my updated version.
The Original
Version 1: Seasons Greetings
Version 2: Merry Christmas & Happy Holidays
Version 3: Happy New Year
The client and I decided to remove a couple elements from the original design such as the scarf and the mistletoe. We both agreed that they took away from the design and just looked too cluttered.
The next step was to create two versions of the same signature so they could be used specifically for different clients. Some clients purchase garments with yellow and silver tape and others just the silver tape. My client wanted to have both versions so each email had a personal touch when being sent out. Ago has very strict standards for their clothing and it was important that we depict those standards as closely as possible when creating the design of the garments.
The last step was to choose a new font to use for the title of each signature. I decided to go with the same font for each version and add different colour variations for each signature. My client was happy with the final result for each design and will be using these designs for years to come.